The shopping experience is accompanied by homegrown musicians carrying guitars. The cacophony of vendors promoting their fresh produce blends with ubiquitous renditions of “La Cucaracha” and the piercing sound of steel being sharpened. Knife sharpening is another local specialty.
On Wednesdays, in Villa de Etla, Andrea Luna Bautista sells her world-famous queso Oaxaca, surrounded by the market’s pop-up kitchens. She is a third-generation cheesemaker who inherited a small farm from her mother and has taken on the challenge of promoting local artisanal food to the wider world.
Every Friday, she runs the El Pochote organic market, a small co-op on the edge of Oaxaca City’s historic center. Each stall represents one step on a journey through the state’s varied food traditions, from the lemony ginger of the Pacific shores to the high-mountain honey of the Sierra Madre. Here, however, it is not all about food—there are also vibrant silk scarves for balmy valley evenings and handwoven ponchos for chilly highland climates.
Back in Etla, Andrea’s other cheese, queso fresco—the Latin American cousin of ricotta and feta—is used liberally on quesadillas at a nearby stall. Local women sit around a large stove while the vendor skillfully flattens blue-corn dough, spreading bean paste and freshly shaved cactus paddles, known as nopales, on top. Customers sit on mismatched, colorful plastic stools and choose their toppings. Meat is always popular, with chicken and pork competing for the top spot. Squash blossoms and cubed pumpkin are also available for a lighter bite.
A stream of mobile vendors flows around the diners through the market’s main aisles. They sell pastries, braids of garlic and, of course, agua fresca served in plastic bags with straws. The choice of flavors creates an instant fear of missing out—it would take more than a day to try them all.
Beyond traditional tamarind and agua de jamaica, made from dried hibiscus flowers, there are sweet strawberry, refreshing pineapple and comforting coconut, as well as more unusual flavors such as soursop, prickly pear and alfalfa flower. Mexicans do not skimp on serving sizes—a regular cup holds a full liter and costs a fraction of what it would in Oaxaca City.